Source: http://www.variety.com/article/VR1118041996?categoryid=13&cs=1&cmpid=RSS|News|LatestNews
Wednesday, August 31, 2011
'Warrior' sets sneak, teams with Twitter
Film News: Martial arts tale taps tweets to promote, push sales -- In an attempt to drum up word-of-mouth over Labor Day weekend, Lionsgate will sneak its sports drama "Warrior" for a nationwide screening on Sunday at 7 p.m., ahead of the pic's Sept. 9 U.S. bow.
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